CBD Demographics for Affiliates

CBD Demographics for Your Success

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Important CBD Facts and Stats to Remember for 2020
  1. Using cannabidiol will not get you high.
  2. Hemp-derived CBD is legal in all 50 states.
  3. Over 25% of the US population has tried CBD.
  4. The online popularity of CBD grew by 260%.
  5. Colorado made $1 billion in cannabis and CBD oil sales in 2018.
  6. https://medalerthelp.org/cbd-statistics/
Key findings from the report include:
  • CBD purchasers aged 35-54 are most likely (21%) of any group to spend over $100 per month on CBD.
  • 29% of Americans reported being likely to purchase CBD in the following six months.
  • 18% of Americans have tried CBD and 86% of Americans know of CBD.
  • 40% of CBD consumers report using CBD at least once a week.
  • 60% of American CBD consumers report using CBD for some form of unwinding (e.g., relaxation, relieving stress or anxiety reduction).
  • https://www.preparedfoods.com/articles/123895-percent-of-consumers-know-of-cbd-survey-finds
A SingleCare.com survey resulted in the following:
  • 64% of CBD users take CBD for pain
  • 49% of CBD users take CBD for anxiety and stress
  • 42% of CBD users take CBD for sleep and insomnia
  • 27% of CBD users take CBD for arthritis
  • 26% of CBD users take CBD for depression
  • 21% of CBD users take CBD for migraines and headaches
  • 12% of CBD users take CBD for recreational use
  • 8% of CBD users give CBD to their pets 
  • 8% of CBD users take CBD for other mental health conditions (i.e., PTSD, ADHD)
  • 8% of CBD users take CBD for digestive issues
  • 6% of CBD users take CBD for acne or skin care
  • 5% of CBD users take CBD for general health benefits
  • 2% of CBD users take CBD for other reasons
  • https://www.singlecare.com/blog/cbd-survey/

Gallup research shows that regionally in the USA, 21% of adults in the Western US use CBD products, compared with 13% in the South, and 11% in both the East and Midwest.

Among men and women who use CBD hemp products, roughly 4 in 10 of each say they use them for pain relief.

But, women are more likely than men to use them for anxiety (25% vs. 14%, respectively), and men are more likely than women to use them for help in sleeping (15% vs. 8%).

The research shows that 20% of US adults younger than 30 say they use CBD, but CBD product usage and familiarity with the cannabinoid decrease progressively in older age groups.

Only 8% of those aged 65 and older say they use CBD, and 49% are not familiar with it.

  • 33% of American adults have used CBD once or more. (SingleCare, 2020)
  • 64% of Americans are familiar with CBD and/or CBD products. (Gallup, 2019)
  • An estimated 64 million Americans have tried CBD in the last 24 months. (Consumer Reports, 2019)
  • Of those who use CBD, 22% said it helped them supplement or replace prescription or over-the-counter drugs. (Consumer Reports, 2019)


  • Hemp-derived CBD products are legal in all 50 states, as long as they contain no more than 0.3% THC. (Food and Drug Administration, 2020)
  • The top states for CBD sales in 2019 are California ($730 million), Florida ($291 million), and New York ($215 million). (Statista, 2019)
  • Of the Americans who use CBD, the most common uses are for pain relief (64%), anxiety (49%), and insomnia (42%). (SingleCare, 2020)
  • CBD web searches increased by 125.9% from 2016 to 2017 and 160.4% from 2017 to 2018. (JAMA Network, 2019)
  • United States hemp farmland increased from 25,713 acres in 2017 to 78,176 acres in 2018. (Food Business News, 2019)


CBD user demographics skew young. Of all age groups, Americans age 18-29 are most likely to use CBD consistently, and its popularity decreases with age. (Gallup, 2019):

  • 20% of people ages 18-29 use CBD
  • 16% of people ages 30-49 use CBD
  • 11% of people ages 50-64 use CBD
  • 8% of people age 65 and older use CBD

And the numbers nearly double for adults who have tried it once or more. According to a 2019 Consumer Reports CBD survey:

  • 40% of people ages 18-29 have tried CBD
  • 32% of people ages 30-44 have tried CBD
  • 23% of people ages 45-59 have tried CBD
  • 15% of people 60 and older have tried CBD


According to our SingleCare survey, nearly half of CBD users prefer oils/tinctures, lotions/balms, and gummies. But there’s a growing market for CBD edibles.

  • 18% are interested in capsules/tablets
  • 18% are interested in topical sprays
  • 17% are interested in CBD-infused food, such as chocolate
  • 13% are interested in vaping products
  • 12% are interested in soap
  • 11% are interested in non-alcoholic, CBD-infused drinks
  • 9% are interested in CBD bath bombs and salts
  • 8% are interested in skincare products
  • 8% are interested in patches
  • 1% are interested in other CBD products

When it comes to where CBD users get their products, a 2019 Consumer Reports study says:

  • 40% purchase CBD from a dispensary
  • 34% purchase CBD from a retail store
  • 27% purchase CBD from an online retailer
  • 12% purchase CBD from another source

CBD statistics 2020

Western states are the most CBD-friendly

Of US adults that have tried CBD, 27% live in a Western state (the next most CBD-friendly region is the Midwest which represents 18% of CBD users). Colorado, in particular, is the hub of several top CBD companies and is also one of the cradles of hemp growth in the US.

White Americans are more likely to use CBD than any other ethnicity

66% of CBD users surveyed by the Brightfield Group were Caucasian.

Women are more likely to use CBD than men

55% of CBD users are female, while 44% of users are male.

Most CBD users are NOT single

43% of CBD users are married, and 61% of CBD users live with their significant other.

44% of hemp-derived CBD users are college graduates

Compared to only 34% of the population having a college degree.

44% of hemp-derived CBD users are middle class ($30k-$100k/year)

20% of hemp-derived CBD users earn less than $30k/year; 17% earn more than $100/year.

Of those who are familiar with CBD, over 80% support its use. 56% support using CBD as an alternative to pharmaceuticals.

86% of Americans have heard of CBD; 18% have tried it 

7% of Americans are regular CBD users

55% of CBD users purchase their CBD products at storefront dispensaries, 31% through local delivery services, and 17% online

There are over 1000 CBD brands currently on the market

850 of these brands sell marijuana-derived CBD, while 150 sell hemp-derived CBD.

Nearly 70% of CBD products are mislabelled

80% of CBD users found the CBD products they use to be either “effective” or “very effective”

52% of CBD users consider CBD to be “more effective” or “much more effective” in relieving medical conditions than Over the Counter (OTC) products

22% of CBD users replaced some type of medication with CBD

Of those who replaced some type medication with CBD, 36% replaced a pharmaceutical opioid (oxycodone, percocet, etc.)

74% of CBD users experience NO side effects

32% of millenial CBD users use CBD for stress and anxiety, compared to 12% of boomers. Meanwhile, 42% of boomers user CBD for joint pain, compared to only 15% of millenials (not much surprise there, really).

Among CBD users, 41% use CBD every day

Only 4% of CBD users are occasional users (use CBD less than once per month).

70% of CBD users also use THC-dominant products